Digital marketing is a set of strategies and tactics that companies use to communicate with customers in the online world. The objective of digital marketing is to generate a connection with customers, attract them and persuade them, according to their preferences. Digital marketing efforts can include creating a website, developing content for that website, and using search engine optimization techniques to make the site more visible to potential customers. Social networks can also be used as part of digital marketing campaigns, to create connections with potential and current customers.

Keywords are one of the most important aspects of digital marketing. A keyword is a term that defines the purpose and theme of content available on the web. It is also a definition of the terms that people search for in search engines.

In digital marketing, social media platforms play a crucial role. With these channels, you can communicate with your customers and gain a better understanding of their behavior. It is possible to do what is called social listening: listen naturally to what your consumers say in their posts and conversations.

The question is deeper than that. In general, digital marketing work is long term. It is a development that will bear results and fruits over time, as we study the results and adjust the strategies. In many cases, you will create a stronger network of customer relationships to build loyalty and impact the base. So there may not be a quick and direct return, but more people will know about the brand and its reputation.